Amazon Seller Comprehensive skill for automating Amazon seller operations and FBA management. Core Workflows 1. Seller Central Pipeline AMAZON SELLER OPERATIONS: ┌─────────────────────────────────────────────────────────┐ │ LISTING MANAGEMENT │ │ Create → Optimize → Price → Inventory → Monitor │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ORDER FULFILLMENT │ │ FBA: Amazon handles │ FBM: Seller handles │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ADVERTISING (PPC) │ │ Sponsored Products │ Brands │ Display │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ANALYTICS & GROWTH │ │ Sales Reports │ Profit Analysis │ Market Research │ └─────────────────────────────────────────────────────────┘ 2. Automation Triggers automations : - name : low_stock_alert trigger : metric : fba_inventory condition : "< 14_days_supply" actions : - send_alert : slack - create_shipment_plan - reorder_from_supplier - name : price_adjustment trigger : event : competitor_price_change threshold : 5% actions : - recalculate_price - update_listing - log_change - name : review_request trigger : event : order_delivered delay : 7_days actions : - check_return_status - send_review_request Product Listing Management Listing Optimization listing_template : title : format : "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}" max_chars : 200 rules : - capitalize_first_word - no_promotional_phrases - include_main_keywords bullet_points : count : 5 format : | • {{benefit}} - {{feature_description}} guidelines : - Start with key benefit - Include dimensions/specs - Address common questions - Use relevant keywords description : format : enhanced_brand_content

or basic_html

sections : - brand_story - key_features - specifications - usage_instructions backend_keywords : max_bytes : 250 strategy : - Include misspellings - Add synonyms - No punctuation - No repeated words Keyword Research keyword_strategy : tools : - helium10 - jungle_scout - amazon_brand_analytics categories : primary_keywords : - High search volume - High relevance - Moderate competition secondary_keywords : - Long - tail variations - Question phrases - Comparison keywords backend_keywords : - Misspellings - Abbreviations - Foreign translations tracking : monitor_rankings : daily track_competitors : weekly Inventory Management FBA Inventory Planning inventory_planning : reorder_rules : - sku : "PROD-001" reorder_point : 30_days_supply target_stock : 90_days_supply lead_time : 21_days min_order_qty : 500 storage_optimization : aged_inventory : threshold : 180_days actions : - create_removal_order - run_promotion - adjust_price storage_fees : monitor : monthly optimize_for : Q4

Holiday season

shipment_automation : trigger : stock_below_reorder workflow : - calculate_quantity - create_shipment_plan - generate_labels - notify_warehouse Inventory Dashboard FBA INVENTORY STATUS ═══════════════════════════════════════ OVERVIEW: Total SKUs: 245 In Stock: 198 Low Stock: 32 Out of Stock: 15 INVENTORY HEALTH: Healthy ██████████████░░ 78% Excess ████░░░░░░░░░░░░ 12% Stranded ██░░░░░░░░░░░░░░ 6% Aged (180+ days) █░░░░░░░░░░░░░░░ 4% TOP SELLERS (Days of Supply): ┌──────────────────┬───────────┬──────────┐ │ Product │ Stock │ Days │ ├──────────────────┼───────────┼──────────┤ │ Widget Pro │ 1,245 │ 28 ⚠️ │ │ Gadget Plus │ 856 │ 45 ✓ │ │ Accessory Kit │ 2,340 │ 120 📈 │ └──────────────────┴───────────┴──────────┘ RECOMMENDED ACTIONS: • Reorder Widget Pro (28 days supply) • Create removal for excess Accessory Kit • Investigate 15 stranded SKUs Pricing Strategy Dynamic Pricing pricing_rules : - name : compete_for_buy_box conditions : - has_buy_box : false - competitor_price : "<= my_price" action : adjust : match_lowest - $0.01 floor : min_profit_price - name : demand_based conditions : - sales_velocity : "> 2x_average" - stock_level : "> 60_days" action : adjust : "+5%" ceiling : max_price - name : clearance conditions : - stock_age : "> 150_days" - sales_velocity : "< 0.5x_average" action : adjust : "-15%" floor : cost + fees Profit Calculator profit_calculation : revenue : - sale_price - shipping_credit costs : - product_cost - shipping_to_fba - fba_fulfillment_fee - referral_fee - storage_fee - advertising_cost formula : | Profit = Sale Price - Product Cost - FBA Fee (size-based) - Referral Fee (15% typical) - Storage Fee (monthly) - Inbound Shipping - PPC Cost (ACoS-based) example : sale_price : $29.99 product_cost : $8.00 fba_fee : $4.75 referral_fee : $4.50 storage_fee : $0.25 shipping : $1.50 ppc_cost : $2.00 profit : $8.99 (30% margin) Advertising (PPC) Campaign Structure ppc_structure : sponsored_products : auto_campaigns : - name : "{{product}}_Auto_Research" targeting : auto budget : $20/day purpose : keyword_discovery manual_campaigns : - name : "{{product}}_Exact" match_type : exact keywords : top_performers budget : $50/day - name : "{{product}}_Phrase" match_type : phrase keywords : mid_performers budget : $30/day - name : "{{product}}_Broad" match_type : broad keywords : discovery budget : $20/day bid_optimization : target_acos : 25% rules : - condition : "acos < 20%" action : "increase_bid_10%" - condition : "acos > 35%" action : "decrease_bid_15%" - condition : "no_sales_7_days" action : "pause_keyword" PPC Dashboard PPC PERFORMANCE - LAST 30 DAYS ═══════════════════════════════════════ OVERVIEW: Spend: $4,523 Sales: $18,750 ACoS: 24.1% TACoS: 8.2% Orders: 625 BY CAMPAIGN TYPE: Sponsored Products ████████████████ $3,200 Sponsored Brands ████░░░░░░░░░░░░ $823 Sponsored Display ██░░░░░░░░░░░░░░ $500 TOP KEYWORDS: ┌────────────────────┬────────┬───────┬──────┐ │ Keyword │ Spend │ Sales │ ACoS │ ├────────────────────┼────────┼───────┼──────┤ │ wireless charger │ $450 │ $2,100│ 21% │ │ fast charging pad │ $320 │ $1,450│ 22% │ │ phone charger │ $280 │ $980 │ 29% │ └────────────────────┴────────┴───────┴──────┘ RECOMMENDATIONS: • Increase bid on "wireless charger" (+15%) • Add negative: "car charger" (0 conversions) • Test new keyword: "qi charger" (competitor) Order Management Order Processing order_workflows : fba_orders :

Amazon handles fulfillment

automation : - monitor_returns - respond_to_messages - request_reviews fbm_orders :

Seller handles fulfillment

workflow : - receive_order - pick_pack - generate_label - ship_order - confirm_shipment - upload_tracking multi_channel :

FBA for non-Amazon orders

sources : - shopify - ebay - website action : create_mcf_order Customer Communication messaging_automation : order_shipped : delay : immediate template : | Hi {{buyer_name}}, Your order has shipped! Here's your tracking : { { tracking } } Estimated delivery : { { delivery_date } } Thank you for your purchase ! review_request : delay : 7_days_after_delivery conditions : - no_return_requested - no_negative_feedback template : seller_central_request_review Analytics & Reporting Sales Dashboard SALES PERFORMANCE - THIS MONTH ═══════════════════════════════════════ Revenue: $45,230 (+12% MoM) Units: 1,892 (+8% MoM) Orders: 1,654 (+10% MoM) PROFIT BREAKDOWN: Gross Revenue $45,230 - Product Cost $15,200 (33.6%) - Amazon Fees $12,450 (27.5%) - Advertising $3,680 (8.1%) = Net Profit $13,900 (30.7%) BY PRODUCT: Widget Pro ████████████░░░░ $18,500 Gadget Plus ████████░░░░░░░░ $12,300 Accessory ██████░░░░░░░░░░ $8,430 Bundle ████░░░░░░░░░░░░ $6,000 BUY BOX %: Widget Pro ████████████████ 95% Gadget Plus ██████████████░░ 88% Accessory ████████████░░░░ 78% API Integration SP-API Examples

List Orders

orders

sp_api . orders . get_orders ( MarketplaceIds = [ "ATVPDKIKX0DER" ] , CreatedAfter = "2024-01-01T00:00:00Z" , OrderStatuses = [ "Unshipped" , "PartiallyShipped" ] )

Update Inventory

sp_api . fba_inventory . create_inbound_shipment_plan ( ShipFromAddress = warehouse_address , InboundShipmentPlanRequestItems = [ { "SellerSKU" : "PROD-001" , "Quantity" : 500 } ] )

Get Product Fees

fees

sp_api

.

products

.

get_my_fees_estimate_for_sku

(

SellerSKU

=

"PROD-001"

,

MarketplaceId

=

"ATVPDKIKX0DER"

,

PriceToEstimateFees

=

{

"ListingPrice"

:

{

"Amount"

:

29.99

}

}

)

Best Practices

Optimize Listings

Keywords, images, A+ content

Monitor Buy Box

Maintain competitive pricing

Manage Inventory

Avoid stockouts and excess

Control ACoS

Optimize PPC efficiency

Respond Quickly

24-hour message response

Track Metrics

Daily sales and profit review

Plan for Seasons

Q4 inventory prep

Stay Compliant

Follow Amazon policies